Burger King ad angers real-life Belgian royal family

June 1, 2017

According to BBC News:

Belgium’s royal family says it has contacted the fast food chain Burger King over an ad that invites people to choose between the country’s King Philippe and the company’s mascot.

The ad…asks those who choose Philippe: “Are you sure? He won’t be the one to cook your fries.”

On the ad website, if a user chooses Burger King no more prompts appear. If they choose Philippe, they get asked twice whether they are sure – and the second time, the only option is “no”.

To read the entire article on BBC News, please click here.

 

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